Portfolio
UX / UI Design
Formulations
Launch beauty
Delivered Dyson’s first-ever hair care formulations range for global rollout. Creating a seamless and engaging owner experience.
User research
& Testing
I follow four core stages at each stage, I combine qualitative and quantitative insight with hands-on design thinking, balancing creativity with evidence.
Data Driven Improvements
Experience making enhancements, optimisations, or decisions based on data analysis rather than intuition or guesswork. Most recently Dyson Airstrait.
Ambassador
Project
Fostering strong partnerships, executing with agility. Delivering high-quality digital journeys and designs. Most recently Stormzy and Raye, Dyson Ambassadors.
Wearable Intelligence Project
Gifting product
design
Experienced in toy and gift product design, sourcing, photography, packaging, exhibition stand and creation of marketing materials including brochures.
Concepts
& branding
Ensuring consistent brand identity with brand guidelines across all design elements. Including typography, colour schemes, imagery, layout and logo vectors.
Wearable intelligence
project
Develop a product to prevent secondary impact syndrome by monitoring real-time head collisions. Explores ways to detect harmful impacts and alert medics.
Fragrance packaging Design
I have worked on a variety of fragrance packaging. For projects creating illustrations, packaging designs, photography, photo retouching and web design.