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Data-driven improvements
Brief
This project was to successfully launch the Stormzy ambassador campaign while aligning it with our recent campaign featuring Raye. This dual approach was aimed at creating a balanced ambassador narrative across our digital platforms, strengthening our brand’s storytelling, and enhancing our credibility within the wearables industry.
Deliverables
I delivered CRM, App notifications, film edits and complete .com journey for Dyson's OnTrac Ambassadors.
SKILLS APPLIED:
PRESENTING TO KEY STAKEHOLDERS TIME MANAGEMENT VIDEO EDITING UX DESIGN UI DESIGN MANAGING A TEAM PROJECT LEADER WIRE FRAMES USER JOURNEYS HIGH-FIDELITY DESIGNS PROTOTYPES MULTI-PLATFORM ROLLOUT OMNI-CHANNEL DELIVERY
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